The Importance Of Shooting “Spec” Work In Commercial Photography
Overview: What Is “Spec Work” in Photography?
Creating speculative work (spec work) in photography is one of the most powerful ways to build your portfolio and elevate your career. By definition, spec work refers to creative work produced without a confirmed fee or guaranteed client payment. Simply put, it's the work you create on your own time, without a client contract or compensation — yet it often ends up being the most valuable investment in your creative development.
Why is it important? Because you won't get hired for the kind of work you've never done. If you want to attract clients in a specific niche — like product photography, fashion editorials, food styling, or commercial campaigns — you need to demonstrate that you can deliver those types of images. Spec work gives you the freedom to showcase your abilities, develop your style, and direct your career path.
Testing Your Skills and Creativity
One of the most exciting benefits of spec work is the complete creative freedom it offers. Unlike client work, where you're typically given a brief and expected to follow specific guidelines, spec work puts you in control. You choose the subject matter, the style, the lighting setup, and the timeline. You're the creative director.
This autonomy allows you to:
Refine your creative process
Experiment with new techniques and equipment
Strengthen your storytelling abilities through images
Build time management and project execution skills
Because you're not working under external constraints, you can truly push your imagination, take risks, and develop a photographic voice that is uniquely yours. This freedom is essential in helping you stand out in a crowded industry.
Spec Work Is Essential to Career Progression
You've probably heard the saying, "It takes 10,000 hours to master a skill." Photography is no exception. While client work offers structure and deadlines, it rarely allows the time to slow down, test ideas, or take creative detours. This is where spec work shines.
With spec projects, you can:
Test lighting setups
Experiment with composition and editing styles
Recreate commercial setups to practice execution
Develop a workflow that suits your niche
When a client finally reaches out for a project you've been dreaming of, you'll be prepared. You'll already have examples of similar images in your portfolio. More importantly, you'll know how to set up, what lighting style to choose, what it will take to get the job done and deliver for the client. — all because you've done it before on your own terms.
This preparation builds confidence and sets you apart as a capable, experienced photographer.
Finding Your Individual Style
Spec work is not just about technical practice — it's about self-discovery and brand building. By photographing the type of projects you’re most passionate about, you begin to shape your signature style and visual identity. This is what draws the right clients to you.
Ask yourself:
What kind of work do I want to be known for?
What industries or brands do I want to attract?
What lighting, color palettes, and subjects resonate with me?
When you consistently produce and share work that reflects these answers, you're not just creating a portfolio — you're creating a personal brand. The more refined your voice, the easier it is for potential clients to envision how your style fits their brand or campaign.
Final Thoughts
Spec work is more than just filler for your portfolio — it’s a strategic, creative, and empowering tool that helps you grow as a photographer. It allows you to:
Gain experience in your target niche
Develop a recognizable visual style
Build a strong, client-attracting portfolio
Practice new skills in a low-risk environment
If you're serious about progressing in your photography career, spec work isn't optional — it's essential. Start creating the work you want to get hired for, and the opportunities will follow.
Let’s Collaborate
If you’re interested in creating a bespoke product photography campaign for your brand, or have questions about this project, I’d love to chat.
📩 Shoot me a message to discuss your vision!
Thanks for looking,
Campbell Bishop
